Can Your Fulfillment Setup Actually Survive Black Friday?
Every year it's the same story for a lot of Canadian brands, sales genuinely explode through November and December, which sounds like great news until the fulfillment operation that worked fine all year suddenly can't keep pace, orders backing up, shipping delays piling on, customers getting genuinely frustrated during exactly the season a brand most needs to make a strong impression. Order fulfillment Canada businesses rely on needs to handle this predictable annual surge without buckling, and understanding what actually separates operations that scale smoothly from ones that collapse under peak demand helps explain why this specific capability matters so much when evaluating fulfillment partners. Why Peak Season Genuinely Breaks Unprepared Operations The math here is fairly stark, some businesses see order volume multiply several times over during the concentrated Black Friday through Boxing Day stretch compared to typical monthly volume the rest of the year. Fulfillment...